• Cookies


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Who are Generous?

It’s easy to call yourself Generous, but it’s much more difficult – and exciting – to live up to it. Generous is the name of a brand, the philosophy of the company, the sustainability driver, and the mission of human resources.

What is this work workers get up for with a smile every morning, feeling all fuzzy and generous inside? Generous tries to bake the best organic, gluten-free treats in the world, in the finest Belgian tradition, and doing it with no waste, fair trade suppliers and with an endless appetite for experimentation.

At Generous, “gluten-free” is not a restriction but an addiction to finding new and exciting ways to create magic. Buckwheat, tapioca or millet is used, whatever works best in the mix. It’s first and foremost being generous with taste for people with or without intolerance.

Social and ecological responsibility

Generous cookies are being conditioned by the association «Travie», which contributes to the insertion of disabled people by offering them useful employment. That way, about a dozen people are daily dedicated to the packaging of the products.

Moreover, Generous seeks to minimize its carbon footprint by sourcing its energy from solar panels, reducing waste, and making the most of unsold goods. They try to work as much as possible with responsible resellers such as bulk grocery stores and organic shops.

Nobody’s perfect, but Generous doing its best to make Generous more than a brand name.

Gluten free

More and more people talking about “gluten-free”. But what exactly is gluten?

Gluten is a protein found in all bread flours such as wheat, rye, barley, kamut, etc. Gluten is a fundamental element in bakery. It gives elasticity and suppleness to pasta, and allows breads to acquire volume and softness.

But gluten can also slow the absorption of nutrients, including iron, calcium, and vitamins. For those intolerant or allergic or suffering of celiac disease, it can even result in very significant health problems, such as the destruction of the intestinal wall.

All Generous products are certified gluten-free.