It’s Not How Good You Are, It’s How Good You Want To Be

New

5,00 

by Paul Arden

A handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.

 

 

 

1 in stock

Description

The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life.

This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.

Additional information

Book Condition

Used – Good

Cover

Paperback

Size

128 pages

Published

First published June 30, 2003

Genre

Art, Nonfiction, Psychology, Self Help